Your most important asset may be your list of customers. Why?

The short answer is that, used properly, a list of your customer’s email addresses, for example, can be used to put more money in your pocket. How?

Great question! To illustrate, imagine that you’ve been capturing email addresses from most of your tat customers. If so, you can email them at no cost. What good would that do?

Every time you did an event; you could email the entire list. Here’s a sample email:

“Hi, Jamie, just a quick note to let you know I’ll be doing tats at the Potterville’s pig roast this Saturday… Love to see you again. Here’s a little bribe to get your there: Bring a friend and I’ll give you 20% off.”

You want to build a relationship with your customers. Doing so will lead to referrals, more private event business, and so on. The more contact with your customer the better.

You want to be on top of their mind.

So, build your customer list. I think the smartest, easiest, fastest and least costly way is to capture email addresses. How?

We recommend the banner that reads: “Temporary Airbrush Tattoos… That last forever… Ask us how.” (See headline banners #46, 47, 48 or 49 at www.tatstore.com ).

We explained previously that all you need to do is offer to take a free digital picture (which will last forever) of your customer’s tat and email it to them – no charge, of course. This free service allows you to capture your customer’s email address.

The more you give, the more you’ll get. Go the extra mile for your customer and they’ll do the same for you. You’ll soon have more business than you alone can handle.

Begin to build your list of customer email addresses now. The sooner you do, the sooner you’ll make more money.

Kirk