Ok, so you have sat down with your web designer, devised an attractive site with great pictures and information about you and your business. Congratulations.

So is your site attracting customers? What about the additional pages? Are they attracting the right customers?

There are some customers who will go to the web because they have your brochure or business card, but they really just want to know your hours and your telephone number. Those should always to one of the first things your prospective customer needs to see. At tatstore.com, we have our phone number embedded into our logo so it shows up on all pages that our name shows on.

If you rely on graphics on your home page to attract your customers, you may be be forgetting those that are just interested in your terms and polices. Your corporate customer wants to see information laid out just for them - something straight forward with all their questions answered on one page, something that appeals to professionals.

How easy is your site to navigate. Can the nice suburban soccer mom who is looking for birthday entertainment, but has limited web experience, find the links to your rates and picture gallery? This is called web usability. If you create your web site and assume that all your customers have the same Internet experience, you will limit the types of customers who will be able to use your site.

You are not the intended contact for your web site. Your customer is. If you build a web site that pleases you but isolates your prospective customers, then you are building your web site for the wrong person.