Letterhead is a major investment of money and time for companies, with impressive logos, embellishments to the paper and a rainbow of colors. Along with the company name is a phrase stating the benefit of working with that particular company.

Email has become the letterhead of today. Large companies are spending big bucks to design logos and teach their employees how to create signatures with all of their contact information. All very impressive.

A better way to brand your business is the auto response part of your email program. On some systems it is called the vacation response. The idea is that when you receive a message, the system will automatically send an email back. You can use this as a way of making a service promise such as “I will get back to you in 24 hours”, or you can market your services. Here is an email auto response from a customer of ours that I think is a great example of how to get more information in front of potential client:

“Hello and thank you for contacting Party Airbrush Tattoos. Someone will be returning your email shortly. We are offering new Fun Activities, like Fun Photos with a real like studio setting and fun frames, also Fun ID’s with custom designs for your guests. Please inquire for more information.
Thank you”

Thanks to Phil Revollo for for allowing me to reprint this.