I just wanted to share with you an exceptional email I received from one of our customers that demonstrates what can be done with a well managed email list.

Dear Friends,

Holistic Henna is proud to serve the community and help raise funds and awareness for Cancer.org again this year.

We invite you to attend the “Relay for Life” event

and get some henna artwork in San Francisco at Crissy Fields near Golden Gate Bridge today August 16th 2008.

100% of the proceeds will go to the charity.

Click on the link below to be directed to our events calendar for more information on this event and to learn how you can contribute as well.

http://holistichenna.com/calendar_of_events

We look forward to seeing you.

Warm Regards,
Daxa

The parts I really like about this particular email are the way she addressed the email to all of her friends, has a great tie in with a charity event, and TWO points of contact for customers to get back in touch with her. One is the link to the web site and the other is a phone number she listed after her name (I removed it for privacy sake). Another terrific part of this email is the footer:

(Note: This is not a spam email. You are receiving this email because you are either a loved friend or a customer and we would
love to be able to keep you informed about our charitable events and new happenings. However we do not want to send anyone
an unwanted email. If you really wish to no longer receive emails from us you may send us an email back with “Unsubscribe”
in the subject line. Thank You.)

–
Thank You Again,

Kind Regards,

Daxa Patel

Event Coordinator

HOLiSTiC HENNA
Artists, Entertainers & Event Planners

(510) ***-****

Again, more points for the customer to get back in touch with the store. The bracketed portion is a requirement for sending out any email with commercial intent. It is part of the CANN Spam act. For more information on that, you can read my post on emails.

Creating a great email program to stay in touch with your customers can be fun and easy, and always worth the effort.