Authors

Monday
Benn Wolfe
Web Design
Tuesday
Mark Vander Wel
eCommerce
Wednesday
Kirk Knapp
Marketing
Thursday
Bonnie Knapp
Service
Friday
Alex and Brad
Technology

Wednesday, August 27th, 2008...2:35 pm

What I’m working on…

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In my article, The Future of Tats, I claim that we’ll help 1,000 individuals build million dollar tat businesses.

What are we doing now to move forward towards that result?

Here are three immediate objectives:

  1. Help you, our client MVP, book more private events.
  2. Teach you new ways to make money with tats.
  3. Teach you best practices to more profitably operate your business.

To achieve these objectives, we’ll hire a Chief Operating Officer (COO). This COO will, among other things, operate a new division, Flash Body Art (Flash).

The COO’s mission is to turn Flash into a million dollar business ASAP.

Flash will only provide tat services on a retail basis in Grand Rapids, Michigan. If we can do it here, we can teach you to do it there.

Flash currently has no customers. So, our COO is starting from scratch.

You should think of Flash as a laboratory where experiments will be conducted to determine what works. What brings cash and sales into a tat business fast? What’ll cause customers to refer others? What’ll cause tat customers to want to get tatted repeatedly?

To the extent that our tat industry is seasonal, and it currently is largely seasonal, we’re launching Flash at the worst time. We launch on October 1, towards the end of summer, to prove a point.

I’ll provide you with monthly reports on how we’re doing. I’ll give you the numbers. We’ll then make our best practices available to our MVP Masters starting November 1.

(To learn about our MVP Program, go to our home page at www.TatStore.com and click on the MVP Program link on the navigation bar on the left.)

So, who’s our new COO and why do I think he’s a great person to run Flash?

I can tell you that he’s an experienced entrepreneur in his early fifties.

He has build and run his own ten million dollar company. He built it from scratch and later sold it.

He will ultimately take over all operational responsibility at TAT International (TAT). He has strengths that I do not have. (My forte is marketing and sales.)

Freed from operational concerns, I’ll focus on marketing and innovation.

I’ll do all the marketing for Flash, for example. I can’t wait to get started. I can’t wait to wow you with my results. I’m excited.

Can I really help you build a million dollar business?

I was talking to an MVP who told me that he’s taken his tat business to $175,000 a year in sales in three years. Naturally I want to do more than that with Flash in our first year.

-Kirk

P.S. I’ll send you a video next week and introduce you to our new COO.

P.P.S. Our goal will be to take Flash to over a half million in retail tat sales in its first year of operation. Can we do it? We’ll see! Our MVP Masters will be looking over our shoulder every step of the way.

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