There is no doubt that blogs can be a lot of work. Each day, another person at our company is responsible to posting, and without fail, the day before you see a panicked look in their eyes as they try to think of another post and get it up on time.

This is a second blogging effort for me. At my previous employment, I was responsible for three blog posts per week. Currently, I read up to 54 blogs each day to get an idea of how others handle their task, what post get the most comments, and how different companies take an approach to blogging. The results are that their is no specific formula or easy way. It just has to be done.

With our 100th post today, I wanted to tell you a little about how we are doing. Our most popular writer is Bonnie. Her offerings on practical ways to increase a tat business has drawn faithful readers each week. Our most popular post is Getting a Website (Part 2), and although well written, this post caught the attention of one of the sites mentioned in the post and is being used by them as part of their testimonial page. This one post alone accounts now for over 38.44% of our blog traffic. Kirk’s posts have gotten the most readers in a day, but we told him he cheats because he has sent out an email to everyone, letting them know he has posted.

The effort has been worth it, at least for me. We have plenty of marketing material already up on our site. This blog lets us educate and interact with people in a different voice.

Let us know what is your favorite post or what you would like to see us talk about in the future.