The current fashionable trend on the Internet is microblogging, with Twitter being the platform of choice for many. The concept of microblogging is simple; write what you are doing with a limited number of characters. With Twitter, you can write short updates, as well as reply to others “tweets” and send direct messages, though the focus is on your updates. The system is social and allows you to “follow” others. Twitter then compiles your updates with those you are following to create a timeline for you to watch. With its open API, many clients have been developed to streamline the process. I prefer a desktop one created on the Adobe AIR platform call Twhirl. It allows you to view your timeline and send updates and replies, all from your desktop. Another key feature is that your Twitter status can be updated by sending a text, allowing you to update from anywhere.

If you have multiple friends on Twitter, it’s a fun way to keep track of what people are up to. However, like all Internet trends, this one has been exploited commercially. Major corporations as well as small business have created Twitter accounts to keep customers updated on the changes and goings-on of a company. This isn’t right for everyone, but you may be able to take advantage of it and especially impress your tech-savvy customers. Try it out. Create an account for your business, post regular updates, and link to your Twitter from your website and vice-versa. At the very least you are creating links to improve pagerank. Even if you don’t want to go the commercial route, you can enjoy Twitter with friends and family. You may even be able to follow your favorite celebrity (though beware of imposters).