The following horror story was told to me by Nate. Nate repairs all the equipment at TAT International and works with customers who are having problems with their equipment. He wanted me to tell this story because the following is a very common mistake made by so many. One Monday morning Leroy Brown called and [...]

Good news and bad news. The bad news is that our Master Program product launch is delayed. The good news is that it will be better than advertised. How so? Click here for the high quality video or to download the audio track. Go here to sign up for the Master notification list. -Kirk

I have worked with many clients over the years that seem obsessed with getting a high ranking on what turns out to be their pet keywords. They want the thrill of seeing their website rank high whenever they search for that term. Although that may bring them lots of traffic, if their marketing and conversion [...]

A while ago Jennifer Kyrnin, from About.com, did a short research project to survey the color palettes of the some major players in the web world. I feel like her analysis is very interesting, and since reading her article I have been noticing this same patterning toward a neutral (usually gray) palette with one distinctive [...]

The transition to high-speed internet brought great advances in communication. No program exemplifies this better than Skype. This video chat software goes beyond any rival program, including iChat, when it comes to business relations. The software is free and there are many advantages, both personal and commercial.

Let me begin by saying that the spirit of the next four blogs is to help everyone learn by someone else’s mistake. Everyone makes mistakes and mistakes are our best teachers. All names have been changed unless prior permission was given. The following story was told to me by Kirk. Jack and Diane had recently [...]

I’ve got some interesting ideas to share… Go here to view my latest video. I have some definite ideas about our times: our economy, our politicians, and our industry. Check it out here. If you want to learn more about our Master Program, go here. Kirk P.S. I promise you’ll not learn how to earn [...]

Here is a great post by a fellow social marketer friend of mine. Enjoy! http://battractive.com/blog/2008/10/06/two-website-findability-facts/

Most of our customers have a problem with flash.  They are extremely pleased with our banner and poster options, but they wonder how to display their custom work either homemade or those made here at TatStore. The most common solution is to actually tat some cardboard, poster board, wood, or other surface.  This is a [...]

I’m sure you already know that Halloween is second only to Christmas for retail merchandise sales. When we lived in the city and had trick-or-treaters, I would always buy my candy well in advance of the big night, eat it all up and have to buy candy again, and again, and again… I know I [...]