I want to get you a little excited about the new product we are going to be offering through the Master Program.  I am more than a little excited myself; I am blown away by the product.

Let me share my reasons for all the excitement.  I have seen the product develop from the mustard seed of an idea to the actual completed product.  Ben, the creator of both the Power Palette and Duratat ink, was the product developer.  He had the original “light bulb” idea, implemented crude prototypes, and initially introduced it to his friends.  Their reaction was enthusiastic, to say the least.

Ben’s next step at getting feedback for his product was to go to a big, national show.  Let me say he was a little intimidated by the reception his “baby” received.  QVC and Home Shopping Network wanted it on their networks.  A major sporting goods retailer as well as two major department stores wanted to sell it in their stores.  Since Ben had been putting this together in the basement of his home, he was not prepared to deal with the prospect of going national yet.

Having a limited budget to work with, Ben’s next step was to order more equipment, assemble more products and sell his “baby” at fairs and festivals because he was starting late in the season and many shows had already been filled.  He did get into shows that had lower attendance or were not as popular with seasoned vendors.  His first show was a one day event at a very small resort community on Lake Michigan.  I went to the show and had a hard time finding it.  I saw no signage advertising the show, and I had to ask three different people where the show was before I finally found it.  As I walked the show I was disheartened by the attendance, few customers were there.  I found Ben at the end of the last row.  I walked up and asked him how he was doing.  His response “I sold out and am now taking orders.”  Wow!  I was impressed.

His next show was a well advertised, three day event at another community on Lake Michigan.  The attendance at this show was much better than the first.  The results for Ben were incredible.  Although he had almost four times as much product to sell at this show, by noon of the second day he had completely sold out.

I am not allowed to tell you the specifics of the product but I hope the stories I have related to you have gotten you as excited about Ben’s product as I am.  You can get a piece of the action by signing up for the Master Program.  I can say that the product has nothing to do with tats.  Are you curious? Then sign up for the Master Program where you will learn all about it.