Hi,

Before I get started with this week’s topic let me introduce myself, I am a recent graduate with a degree in business and marketing, I am also in grad school getting my MBA in Marketing. I work here at TAT International since about a week ago and I work in social media marketing. Likely, if you were on our email list, you’ve seen my work with Facebook and MySpace.

Now, let’s get on with it. Today I’m going to talk to you about using the web to market yourselves. The Internet is the easiest, most cost effective (free in many cases), and most versitile form of direct marketing. That being said, everyone should start with a simple landing page. A landing page is just a webpage that people who search for you or type in your web address end up at. For example, ours is www.tatstore.com.

If you are good with HTML programming I encourage you to build it yourself. If you just Google “Webpage Design Tips” you will get tons of helpful tips to help you make a great webpage. The next thing you should do is optimize your site for search engines. This will let sites like Google and Yahoo! Search to find your service right away. This basically involves picking the right keywords, and adding content so that you have more pages available for search engines to pick up. Click here for a good thorough review of search engine optimization.

This may all seem a little daunting at first, but internet advertising is becoming less and less optional for success. You will almost certainly find more success in your business if you simply get your name on the web. Customers will be able to find you, you will be able to better communicate with customers and understand their needs and desires.  All of this combined is great for business.

That’s all I have for today. Stay tuned next week for another quickie on direct marketing on the net.

Marissa