Last week I had encouraged our readers to submit screenshots of their websites that they had done some small thing to improve them either by adding a call to action, contact information, or their logos. One of our best customers. In my opinion, our model public events business customer, submitted his site www.toppersandtats.com and the following improvement:

Before ^

After ^

This is an obvious improvement in my view. Lloyd, given his interesting theme has no problems with consistency. Every page on his site is naturally and instantly recognizably consistent which can be a big problem for more minimalist sites. So he did not necessarily need his logo on that page as a shared element, but he still needed it from a branding standpoint. I know that Lloyd puts in a lot of love and effort into building his brand into a respected and recognized pillar in the tat industry in the Pacific Northwest. So he should lean heavily on his logo to carry the weight of his brand image. To fully flesh out this strategy, a business owner needs his logo to appear anywhere that he hopes to provide a positive customer experience. That means [ta da] that you need it on every single page.

The only thing to consider when you are trying to learn from Lloyd’s major improvement might be white space. Remember that white space is your friend. You may be tempted to jam your logo anywhere it will fit on your site. Be very cautious not to force it. Empty space keeps a site readable, allows it to appear organized, and gives visitors a very low stress experience. Your logo should go in one of a very few predictable locations top center, top right, top left, bottom right, or bottom center. I assume that you could experiment with bottom center if you wanted to be very trendy, but one of the other five I think will be more than sufficient. Pick one location and stick with it. Your logo is your rock – keep it safe, but don’t keep it secret.

Thank you so much Lloyd for submitting your before and after shots. I really appreciate the “case study” it’s presented.

Due to the fun I had writing this, I am still accepting submissions for any similar changes to your site. Just email them to me at Benn@TatStore.com.