Hi everyone,

Today I read an article in the New York Times about a 50 year old woman who is being paid to sport an ad on the back of her shaved head, and a few years back I heard about a guy who had a company logo actually tattooed on himself for a year.  He was paid upwards of $100,000 while the lady was paid about $1000.  Long story short, tats are great advertising, and you don’t have to pay to put them on people either.

A great little marketing tid-bit is to find 2 or 3 of the popular people at festivals, clubs, or anywhere else where individuals will be paying for their own tats.  Give these 2 or 3 popular people a free tat, and make it real good.  They will talk and just like in high school the popular people will set the trend and soon the masses will come to get a tat.

For private events a similar approach could be taken with groups who all have many events.  Such as high schools, frats/sororities, large companies, etc. I’m not saying do an entire event free, but maybe just at cost.  Pick out one of the most popular from one of these groups and tell them youwant to get your name out there and you’ll do it at your own cost.  Have them include you business name in the event invitation/flyer.  At the event hand out your cards and start conversations with people about how much fun airbrush tattoos at events are.  Also get them to go online and get a picture of their tat or something else that will encourage them to interact with your business in the following days.  Soon they will be planning a party of their own and you will be at the forefront of their minds when thinking of entertainment

Another way to approach this is to hook up with a local business and give tats there of their business logo. Businesses would love the cheap advertising and you could have a pretty steady income stream by doing this regularly.