Thursday, March 5th, 2009...10:00 am
The Case for Malls
Well, after exploring the idea of operating a kiosk in a mall, I hope some of you will decide to give it a try. There are some wonderful advantages to being in the mall. The cost of operating a kiosk in a mall for a month is close to the same as it would be if you did a show each weekend for a month. There would be no other tat people applying tats at the mall so you would have no competition. Your kiosk would only need to be set up once as opposed to every weekend at a new location. If the mall is in your home town, travel time would always be the same and you would have the luxury of sleeping in your own bed each night. Wind, rain or heat would not affect your business since you are indoors. The mall would also be an excellent place to advertise your tat party business. Somehow having a fixed location for your business gives you a little more credibility so customers may be more willing to hire you to apply tats at their party. Be aware, because of mall restrictions you may need to become more creative in the way you let your customers know that you do private parties.
Because of the economy, you will need to be more vigilant of your kiosk’s operations and focus on running a tight ship, so to speak. Perhaps you will need to work more hours yourself as opposed to hiring extra help. If business seem slow, try running a sale on tats. You may want to try offering glitter tattoos and crystal body tattoos for added options.
If you have negotiated your contract with the mall on a month to month basis, you are only locked in for one month. If you give it your best shot for one month and feel that it is not working for you, you can pull up stakes and go back to fairs and festivals.
Malls are the place for our customers, preteens and teens, in the summer. We have had some very successful customers operating kiosks in malls. If this seems like a good fit for you then I encourage you to take that step and try it.
Good luck!
Bonnie

1 Comment
March 7th, 2009 at 6:58 pm
I have been operating a body jewelry kiosk for 8 years in the same mall in San Diego.
In these difficult times I am trying to find something which would supplement my business and think Tats may work really well, especially since our “summer” lasts from March until November.
How much room would I need to do this do you think? I only have so much space on my kiosk to give to something like this.
Thanks in advance!
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