Today’s topic is ingredient marketing.  So what is ingredient marketing, and what does it have to do with me, I don’t sell flour? Well…ingredient marketing is a way of showing customers you are better than the competition because of the products that are inside your product. You’ve seen it many times before, think about the last computer commercial or ad you saw, notice how every single one of them says  “Intel Inside!”, this is ingredient marketing the Intel processor in the computer is an ingredient for your Dell computer, when you see that logo or here that saying it adds credibility to the computer, because another company trusts them. For the airbrush tattoo artist your product is the application of body art.  Your ingredient’s may be your service, your innovative equipment, or your high quality ink, or a little dazzing body crystal.  If you’re using Tat Store products which, statistically you are, you are using the best ingredients and you should let people know that, it distinguishes you from your competition.

A simple and quick way to implement this may be to bring it up in the copy on your website.  When talking about what a tat is or how long it will last mention that you use only Duratat™ Ink because it stays on for 2 weeks, moisturizes instead of drying out, and is completly FDA approved.  Or, if you are using our Swarovski Body Crystals, mentioning the infamous Swarovski name that is synonomous with quality crystals will get you a long way with your more discerning customers.

Another way to do this for those of you in permenent locations like malls is to print out a small sign or certificate (fancy certificate paper is available at any office supply store.) and frame it to display that you use these premium products.

This simple step will go a long way toward building your business’s brand and reputation.

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