One trap that is so easy to fall into, is that you just have too much content without any organization. For example, in a booth, it’s very important to have your stencils displayed so that your customers can easily window shop through them. This sounds less problematic than it can actually be. We at TatStore try to make it easy on you with our stencil display banners and laminated posters. Corina does a great job to make our flash nice and light feeling and easily scanned with the eye. A couple keys are the high contrast colors, and the ample white space. So if you have any of our Kits or Power Systems you are fine and ready to go right out of the box, but as your business continues to grow you are going to have some decisions to make. Will you buy individual stencils, or will you by them only in sets? How will you display them?

These choices that you make are very important to your overall business success and different customers of ours have some pretty good ideas. We can however notice that there are surely some awful ideas. For example, I hope no one would be tempted to lay out their stencils in a pile on a table and hope that their customers are motivated to look through them. Yet, it is somehow more tempting to do exactly this on your website. Just like in real life, you are going to benefit greatly from keeping your sales message and merchandise organized. For example, most sites have different sort by options for product lists which are large enough that customers might find them unwieldy. It’s even better if you can arrange your materials, such that they can be divided into some sort of categories. In the same way that posters can help ease the buying decision in brick and mortar locations, so too can smaller, more focused categories on the web.