Let’s run down your checklist of ways to build private party business:

• You’ve been talking to everybody you tat throughout the year about the fact that you do private events.
• You’ve been talking to everybody you meet, including the grocery store cashier about tats and private parties.
• You’ve given every one of your tat customers throughout the year a coupon for 20% off a private tat party.
• You’ve gone through your local phone book and made a regular mailing list of larger companies in your area that might need a tat artist at their next event, and you’ve mailed a postcard to them at least four times in the past year.
• You’ve taken that same list, and searched their websites for the email addresses of the corporate officers, then emailed each of those corporate officers at least four times in the past year soliciting a private tat party event using your company.
• You have mailed, then emailed, every school principal in your area about tat parties at dances & graduations, tats at football games, fund raisers and other events. You’ve sent this mail out at least four times during the school year.
• You’ve gone personally to the largest companies in your area and dropped off information about tat parties with the receptionist and the HR department.
• You’ve contacted every party planner in your area and told them about your business.

If you’ve done all that with zealous fervor, then you should be getting some parties booked.  But sometimes, when you are in your festival booth and you can’t even see the end of the line, it’s difficult to talk to each customer as much as you need to in order to plant the seed that later grows into a private event or party.

This is where you need our newest banner, the “TAT Party Me!” series.  We have a small child, and a teenager, with a businessman and a group of tatted smiling people coming soon on 24” x 60” full color, vertical banners with the captions, “TAT Party Me!”  These banners come grommeted and ready to hang in your booth, or else you can use the nifty pop-up stand included free with your purchase.

They are guaranteed to get attention in your booth without your having to say anything.  If the customer sees this, he might even be more tempted to pick up one of your private party discount cards off your table without even asking you about it.  And if you have time to speak to this customer about private parties, he will already be open to the concept.

These banners are priced right at $97 for the banner and the stand, but this price is only good through the end of the year.  Take a look.  Place your order.

In my article, The Future of Tats, I claim that we’ll help 1,000 individuals build million dollar tat businesses.

What are we doing now to move forward towards that result?

Here are three immediate objectives:

1. Help you, our client MVP, book more private events.
2. Teach you new ways to make money with tats.
3. Teach you best practices to more profitably operate your business.

To achieve these objectives, we’ll hire a Chief Operating Officer (COO). This COO will, among other things, operate a new division, Flash Body Art (Flash).

The COO’s mission is to turn Flash into a million dollar business ASAP.

Flash will only provide tat services on a retail basis in Grand Rapids, Michigan. If we can do it here, we can teach you to do it there.

Flash currently has no customers. So, our COO is starting from scratch.

You should think of Flash as a laboratory where experiments will be conducted to determine what works. What brings cash and sales into a tat business fast? What’ll cause customers to refer others? What’ll cause tat customers to want to get tatted repeatedly?

To the extent that our tat industry is seasonal, and it currently is largely seasonal, we’re launching Flash at the worst time. We launch on October 1, towards the end of summer, to prove a point.

I’ll provide you with monthly reports on how we’re doing. I’ll give you the numbers. We’ll then make our best practices available to our MVP Masters starting November 1.

(To learn about our MVP Program, go to our home page at www.TatStore.com and click on the MVP Program link on the navigation bar on the left.)

So, who’s our new COO and why do I think he’s a great person to run Flash?

I can tell you that he’s an experienced entrepreneur in his early fifties.

He has build and run his own ten million dollar company. He built it from scratch and later sold it.

He will ultimately take over all operational responsibility at TAT International (TAT). He has strengths that I do not have. (My forte is marketing and sales.)

Freed from operational concerns, I’ll focus on marketing and innovation.

I’ll do all the marketing for Flash, for example. I can’t wait to get started. I can’t wait to wow you with my results. I’m excited.

Can I really help you build a million dollar business?

I was talking to an MVP who told me that he’s taken his tat business to $175,000 a year in sales in three years. Naturally I want to do more than that with Flash in our first year.

-Kirk

P.S. I’ll send you a video next week and introduce you to our new COO.

P.P.S. Our goal will be to take Flash to over a half million in retail tat sales in its first year of operation. Can we do it? We’ll see! Our MVP Masters will be looking over our shoulder every step of the way. ]]> http://blog.tatstore.com/2008/08/27/what-im-working-on/feed/ 0