Here’s a strange, interesting and useful fact:
Given a choice between either losing or gaining an equal amount, we mammals will always opt to avoid a loss.
In fact, if you were given the choice between losing $10 of value or gaining $12, you’d opt to avoid losing $10.
I know, I know. That’s stupid.
I had an [...]

Here I explain why I love my competitors, why I don’t have enough of them and why I wish I had more. This may be the most important business lesson you’ll ever learn.
The essence of this lesson is that what is good for your customers is good for you. If you do not embrace [...]