I have been following a conversation on the forum regarding press releases. I have not done any here as we have been focusing on our web site, but a press release can be a valuable way of reaching your audience.
Here is a link to a booklet I have used in the past called New Rules [...]

I have worked with many clients over the years that seem obsessed with getting a high ranking on what turns out to be their pet keywords. They want the thrill of seeing their website rank high whenever they search for that term.
Although that may bring them lots of traffic, if their marketing and conversion message [...]

Recently, the Federal trade commission has issued some new rulings to help clarify CANSPAM, the law which regulates spam emailing.
To review, this law was developed to create a permission based email system. Basically, you can only send out commercial email to those that ask for it.
First, there is a difference between transactional and permission base [...]

Here’s a strange, interesting and useful fact:
Given a choice between either losing or gaining an equal amount, we mammals will always opt to avoid a loss.
In fact, if you were given the choice between losing $10 of value or gaining $12, you’d opt to avoid losing $10.
I know, I know. That’s stupid.
I had an [...]

The final key to taking great pictures is making the right choices in equipment.  Let’s start at the floor and work up.  The first step is pretty easy.  You absolutely need a tripod.  To fully control the situation, there’s nothing better than a tripod.  It doesn’t need to be anything fancy, but holding the camera [...]